involvement
What is Custom Creative Content? It's a story, on many different levels.
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In the advertising business, this used to be called a campaign. But an ad campaign was simple.
We've been doing that since we were kids. But we've been forward looking just as long. We're no stranger to video, meetings and presentations,Cheap samsung LED TV, audio,go to Merchant Circle and type, streaming, blogging, or RSS feeding. We listen. We analyze. We propose. We execute. All the media, all the details. We measure,Buy samsung LED TV, report, respond, refine and enhance. We grow your page views, enhance your image, get you applause and earn you the response you require.
This is a Hydra. This is Now. And this works.
If the buzz on the web is to believed, Custom Creative Content is the next new thing.
Level One: Concept. What is the plan? Who is the audience, where are they, what turns them on?
Level Two: Words. The blueprint to all else that will follow.
Level Three: media selection, based on the above.
Level Four: Design. Make sure there is a common look and feel to all your content.
Level Five: Creatively exploit each medium to its fullest,Cheap apple macbook, in light of your strategy. Testimonials? Interviews? Flow animations? Mind Maps?
Level Six: Place the messages where they will be found. Web-Centric? Direct? Mass media? Auditorium? Trade Show? Brochure, free DVD, YouTube?
Level Seven: Before paying for exposure, maximize your free exposure. Keyword optimization. Forum presence. Street Crews. PR. Speakers Bureaus. Viral Video. Word of Mouth.
Level Eight: Track the action. See what works. Modify. Your keywords. Your creative. Your media placement. Your web presence. This is the thing.... you can make changes-- even in video-- overnight.
Level Nine: Build on Your Success. Now, YOU'RE the expert. Be interviewed, appear on other people's podcasts. Become the go-to-person locally or nationally on your subject.
Level Ten: Never stop listening and conversing. All of it has to be two way, whether you hand type your own responses,buy apple macbook, use autoresponders, or virtual assistants.
It includes web presence and interactivity,discount apple imac, from blogs and podcasts,Buy apple iphone, to video casts and regular marketing videos, all offered for free as in the form of valuable information that may or may not include your product or primary message. What's important is what the customer wants to know. In the case of a brand, it may be the brand's history or culture. In the case of a product, it might be how the product is made. In the case of a service, it might be getting to know the people who provide the service.
But not only the re-invented shows celebrated a great success. Gallery, where predominantly designer-oriented labels are presented, was also able to maintain its course of growth: with 340 brands, the show managed to attract a record number of exhibitors. 12’045 visitors, a figure never reached before,Trying clothes on before we buy is not an option., found their way to the Forum.
But it really isn't. What it is, really,Family Fishing Trip_32425.,buy apple imac, is a manifesto of a company's need to shift it's marketing into "Web 2.0" mode-- a credo of engagement, involvement, and discussion, all spurred by the use of various media methods to create interest in you and what or whom you represent (product, personality, cause, service.)
Compared to February, the number of visitors rose by 5 per cent and by a whopping 10 per cent compared to last summer. CEO Christian Gregersen was not only elated about the mere figures, but also about the quality of the represented buyers: ”The most important thing is not the number of exhibiting brands, but the increasing number of high calibre Scandinavian and international fashion buyers that have visited Gallery this year."
We are absolutely delighted by the overwhelmingly positive response to the new CIFF!", Andersen said. "Our new structure and showroom space has enabled us to attract exciting new brands to CIFF and we’re really excited to see an increasing number of international buyers and press at CIFF this season." His conclusion about the premiere was fittingly euphoric: "We couldn’t be prouder,discount apple macbook!"
All this revolves around a MIX of media, from web based, to directly marketed or presented. A website, YouTube,Cheap apple imac, a blog or a forum, even Twitter and photostreams (and slideshows- remember them?) But also a DVD,discount apple iphone, a direct (snail) mail, TV Spots, newsletters (web and paper), and viral campaigns.
It's not enough to simply hire a web specialist, programmer or a video producer. Your consultant must know how all of these activities intersect. They must have been there, and know where next to go. They have to know your story and feel your vision. They have to be able to create content.