ekbr76mcdm

As great as a blog can be for an organization it can also be their downfall. A company that views their blog as being a great way to only talk about their brand and how great they are will never find readers. Well maybe they'll have their spouse and employees; but customers won't be interested. If you can provide your readers with something of value they will return. I often tell people looking to start a blog to try and offer at least one of the three E's.

As I write this post, twitter has become one of the biggest buzzwords of the year. However, the buzz isn't unwarranted. Twitter is one of the largest social networking channels in North American consisting more than 15 Million accounts,Cheap samsung LED TV. And while its still in its infancy; it provides businesses an unparalleled opportunity to communicate with consumers and current customers in real-time.

The frazzle-dazzle applications aren't the only way for a local coffee shop to set itself a part from other stores. It can also use Facebook to promote other content that they have created. This means they can post links to their blog, videos, pictures and even coupons; reaching an audience that may not be present on the other social networking channels.

A few years ago, it was nearly impossible for a local coffee shop to compete with the deep pocket coffee shops. Today, even the smallest cafe with the a very little marketing budget can compete. All they need - is a story worth telling and of course, a coffee worth brewing,buy apple imac. If they have those, the clients will keep coming back - the main concern is usually getting them there in the first place. Here are some ways that social media can be used to help local coffee shops compete with the big players.

One of my favourite tactics that coffee shops can use in Foursquare is promoting the idea of becoming mayor. The basics behind this tactic is that you tell the consumers that if they become the mayor of your shop they get their beverages for free. Seeing that there is an incentive now for going to the shop more and more - You've ultimately created a competition that will keep the people swarming your shop.

Finally, remember that the value you provide your customer in the store will always out weight the value you can provide them with a social networking tool. While its important to do things to get your customers in the door - its just as important to make sure they'll want to come back.

While blogging can be an important part of a social media strategy, its not worth having if you don't have a strategy behind it. If your main goal is to develop an online community; it might be in your best interest to blog about different beans or maybe do a Wine Library TV segment - Coffee Style. However, if your strategy is focused around getting more butts in your cafes seats,using innovative filter functions, it might be in your best interest to discuss offers on the blog.

The whole idea of providing customers with rewards for loyalty has been going on for years. This race to be the mayor however, takes customer loyalty, flips it upside down and turns it into a competition.

So what does this mean for coffee shops? It means that they can communicate more effectively than ever with consumers. If that means setting up a search that tracks their brand and sending a simple thank you or going as far as taking a pre-order, so be it. Twitter gives these brands a chance to create a personal connection with their consumers and make their brand worth talking about.

We have made the decision to only attending Pure as of now. We have attended other trade shows in the past; however, we are thrilled and very focused on the European market, especially London. Our brand has a European sophistication and we feel that Pure London is a good fit for us due to its great reputation in the European market place.

Something tells me that they'll embrace foursquare like a seat-belt embraces impact.

Whose your Manager Mayor?!

Entertainment, Education or Engagement

Foursquare is the new kid on the block in the social media world. It will be the most talked about social networking platform for the rest of this year and will definitely be playing a big part in several social media plans. James Hoffman explains on his blog why,

An Extra Large Facebook

Facebook has become the grand-daddy of them all when it comes to social networks. It has recently gone from being a questionable place to have your brand, to a necessity for many companies in the food industry. With its most recent changes to the Facebook pages; it has become obvious that brand experience on Facebook is back. Brands are now able to create Facebook pages with more customization than ever and truly deepen their relationship with their customers.

How about 1 Blog Latte

Everyone has a local coffee shop that they consider to be their favourite,Buy samsung LED TV. That one place where they know they'll be welcomed with open arms and the people behind the counter know their name (or at least their face),discount apple macbook. The place that even if their coffee costs almost double as much as Tim Hortons (Starbucks); that this is the place they'll always recommend to their friends.

With all that said, you must always remember your companies core strategy and goals. These channels discussed above may take a similar route as hi5 or geocities in a few years time. For that reason,Cheap apple imac, it is important to not put all your eggs into one basket. Facebook is already talking about their new function that will be the "Foursquare Killer." (Keep your eyes open)

You have people competitively visiting you, talking about you. More than that there is a pretty sensible business model in there too, meaning that foursquare could well be around in a few years. Coffee shops seemed pretty quick to embrace twitter, and it will be interesting to see if that experience has soured social media for them, or if they'll embrace foursquare too.

With that said, we can't forget the meat and potatoes that Facebook was built upon. The ability to get your message out to a number of people is one of the key reasons why businesses have found such success on Facebook. Those tweetups we discussed earlier can easily be cross-promoted using a Facebook event. The opportunities available on Facebook are great - its up to you, to turn them into something remarkable.

The Danilo Gabrielli brand is a high end fashion label based in NYC founded by Italian designer, Danilo Gabrielli,and have seen their Facebook likes increase drastically. Danilo Gabrielli’s mission is to design beautiful, timeless designs for women that allow them to feel elegant and confident while being guided by a combination of rustic Italian beauty and classic American luxury.

Lets not get our Mochas in a Bunch

The combination of Italian heritage and American influence makes our brand very cosmopolitan. What sets Danilo apart from other designers is his attention to detail. He works closely with his pattern makers and pays attention to each piece to ensure that they are all flawless,Buy apple iphone. Each piece is completed in muslin first until it's perfected. The result is beautiful, timeless designs for women that allow them to feel elegant and confident.

Two Tweets and One Sugar

By being active in the twitter community an opportunity exists for coffee shops to offer their space for events such as tweet ups. Hosting these live events at your venue not only guarantee that you'll be selling your products, but also guarantees some buzz (tweets) about your brand. On top of that, some of these new customers were probably never in your shop in their life; however, because you got involved in twitter and hosted this event you were able to attract new customers to experience your shop. What more can you ask for,which is compressed to different pressures? I'm glad you asked.