Value fashion retailer Interna
Value fashion retailer Interna?ionale is launching its very first TV advert this week to highlight its fashion-focused proposition, which includes frequent product drops and accessible price points. Created by award-winning advertising agency Quiet Storm, the advert has been designed to showcase the retailer’s affordable trend-led fashion, while changing people’s perception of the brand in a “fun, energetic way” from a discount clothing store to a fashion-focused value retailer in the run-up to Christmas.
- "Hidden" costs and fees appear in the final order, especially high shipping costs;
Ensure the Payment Process is Simple & Fast
Promote a wide variety of payment mechanisms on your website and be sure to include credit cards, debit cards, e-transfers (eg PayPal) and where these are not available for the customer, offer a mailing service where they can pay by check.
Main Reasons for Shopping Cart Abandonment
It is extremely frustrating for a customer to get to the payment form only to find you won't accept the credit card they have in their hand now. They are more likely to move off your site to another retailer than go find their wallet to use another card,Buy apple iphone!
They leave the cart in the aisle and walk out of the store.
The advert, will air in prime time spots during programmes such as Keeping up with the Kardashians, Hollyoaks and New Girl, from Wednesday, November 14, and will be supported by a six-week integrated digital and print marketing campaign.
Allow Price Comparison on Your Website
Think of any store you visited in the last month and consider how that store owner would feel if more than 75% of customers took a shopping cart, pushed it around the store, placing some goods in it and then,Cheap apple macbook, when they approach the till to pay for their purchases they suddenly decide that in fact, they are only pushing some goods around and are not going to pay for them,buy apple macbook.
Offer a Wide Variety of Payment Options
Make sure the payment process is fast - if the customer is waiting for minutes for authorization and confirmation, your site is too slow. It is simple for the customer to hit the back button or worse, navigate to another website to make the purchase.
This is the very same situation which the majority of ecommerce website owners face - more than three-quarters of their customers abandon the shopping cart before or during the payment process.
You also need to bear in mind what your major competition is doing - Amazon for instance, offer free shipping, so remember you need to compete on total cost and avoid "shocking" your potential buyer,Buy samsung LED TV.
The key areas to address are:
Only ask for that information which is relevant to processing the transaction - do not let your marketing desire creep in here with for instance, an offer to take a customer survey before the customer hits the authorize button.
Minimizing shopping cart abandonment can dramatically improve your revenues and ecommerce performance, so before we look at what needs to be done, let's look at why people abandon shopping carts in the first place.
- Slow payment processing systems;
The principal reasons for shopping cart abandonment are:
Always be upfront with costs, especially shipping costs - it pays to display the shipping price with the price of the goods where possible (use a smaller font size to display the cost below the main price tag). Watch out for high shipping charges because these can break the deal with the potential customer, especially those who have come in from a price comparison website which may not provide an all-inclusive price.
Transparency in Pricing and Fees
- The prevalence of "comparison" shoppers;
3 out of 4 customers!
- No preferred payment option is available;
Where possible, provide customers with the ability to compare prices from your major competitors on your own website - this will prevent them from navigating away from your site to do the comparison themselves. This will also allow you to control the presentation of pricing information, so you can introduce reasons aside from cost, why the customer should be purchasing from you,cheap iphone 5.
Addressing shopping cart abandonment is important, no matter how well the system is perceived to work,cheap iphone 4s.
Commenting on the campaign, Georgina Whalley, Head of Marketing at Interna?ionale, said: “Newness and fast, accessible fashion are at the heart of the idea. Internacionale has a wide range of new products coming into store every day at such great prices making it easy for our customer to regularly update their look without breaking the bank.
- Lack of online customer support
Action to Take
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