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with the amount of people using the free tool, brands that sell tangible goods like fashion products or other image-driven items are missing out on reaching consumers if they don’t choose to use it. Brands of this type that are already utilising social networking sites would be wise to add Instagram into their digital strategies to increase levels of engagement and brand awareness in a creative way.”
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FashionUnited is looking at some of the labels exhibiting at these events for the first time. Founders and creative directors are giving us insight into their labels and why they decided on a specific trade fair. Here we talk to New York-based label Danilo Gabrielli about using Pure London to gain the brand recognition in the European market place.