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encouraging customers to come.

The Danilo Gabrielli brand is a high end fashion label based in NYC founded by Italian designer,Buy apple iphone, Danilo Gabrielli. Danilo Gabrielli’s mission is to design beautiful,discount apple imac, timeless designs for women that allow them to feel elegant and confident while being guided by a combination of rustic Italian beauty and classic American luxury.



We have made the decision to only attending Pure as of now. We have attended other trade shows in the past; however,Cheap apple iphone, we are thrilled and very focused on the European market,so be careful.,discount apple iphone, especially London. Our brand has a European sophistication and we feel that Pure London is a good fit for us due to its great reputation in the European market place.


You want customers to do two things; firstly to come into your shop, and secondly to return to your shop. So how do you do this?

To get customers into your shop:

Hire a great shopfitter to make a great shop front. Something that stands out,6.00 an hour sitting at home painting garden gnomes. Aha, attracts attention (in a good way,discount apple macbook,Day Spa Etiquette - Rules to Make Your Day Truly Relaxing_35948.!) and that is representative of what you sell.
Advertise on stands outside of your shop - telling people passing by what it is you sell and why they should come in NOW. The now bit is important, you need to be compelling and give them a reason go into your shop. Tell them about your promotion that ends tomorrow and about the product that is reduced for only limited time.
Ask the local newspaper to write an article about your shop when you open - tell them why it's great and why people should visit. Tell them when the shop opens and plan an 'opening ceremony',Buy samsung LED TV, encouraging customers to come.

To get customers to return to your shop:

Offer gift vouchers - Gift vouchers have a couple of big things going for them. Firstly you get the money upfront, potentially before you have to buy the product from your supplier; this does wonders for your cash flow. Secondly,Cheap apple macbook, quite often people that receive gift vouchers never actually end up using them - free money,Cheap apple imac!
Loyalty store cards - loyalty store cards provide incentives for customers to keep coming to your shop in the long term. Particularly useful if you sell products that are consumed, because once something is consumed, the customer usually buys it again which is why the supermarkets are big on this tactic. You can either provide points that can be used in your shop or cash as a reward.
Buy one get one free later - this really applies to perishable items. Giving the opportunity for a customer to take advantage of an offer now,buy apple imac, but take the benefit of that offer home later has hidden advantages for the shop owner. It will require a return trip to your shop in order for the customer to pick up the second item - creating another opportunity for them to spend money in your shop.
Tell customers about future promotions - hand out flyers informing customers of promotions that you will be running in the future or about new product lines coming in.
Collect customer data - when you run an offer, request that the customer fills in a form with their name, address and email. This enables you to build up a mailing list that you can send flyers to in the future. The more information you can collect about your customers the better - this will provide a rich set of data upon which you can base your marketing strategy.
Have a great shop - using a good shopfitter to fit out your shop so it is a nice environment to be in will pay dividends in returning custom. By taking the time, effort and money to make your shop great, people will talk about it. Word of mouth is the most powerful form of marketing - It's free and highly credible.
Stock great products - above all stock great products that people want to buy. If you have great products in your shop,buy apple macbook, people will come back.

So there you have it, a few ideas about how to get customers into your shop and keep them coming back.


The combination of Italian heritage and American influence makes our brand very cosmopolitan. What sets Danilo apart from other designers is his attention to detail. He works closely with his pattern makers and pays attention to each piece to ensure that they are all flawless. Each piece is completed in muslin first until it's perfected. The result is beautiful, timeless designs for women that allow them to feel elegant and confident.

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