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Commenting on the campaign, Georgina Whalley, Head of Marketing at Interna?ionale, said: “Newness and fast, accessible fashion are at the heart of the idea. Internacionale has a wide range of new products coming into store every day at such great prices making it easy for our customer to regularly update their look without breaking the bank.
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The advert, will air in prime time spots during programmes such as Keeping up with the Kardashians, Hollyoaks and New Girl, from Wednesday, November 14, and will be supported by a six-week integrated digital and print marketing campaign.
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Value fashion retailer Interna?ionale is launching its very first TV advert this week to highlight its fashion-focused proposition, which includes frequent product drops and accessible price points. Created by award-winning advertising agency Quiet Storm, the advert has been designed to showcase the retailer’s affordable trend-led fashion, while changing people’s perception of the brand in a “fun, energetic way” from a discount clothing store to a fashion-focused value retailer in the run-up to Christmas.
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